Privacy policy
1) Introduction and Contact Details of the Controller
1.1 We are delighted that you are visiting our website and thank you for your interest. In the following, we will inform you about the handling of your personal data when using our website. Personal data are all data with which you can be personally identified.
1.2 The controller for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is JECKYBENG GmbH, Fritschestr.27-28, 10585 Berlin, Germany, Tel .: 015112726766, Email: hello@jeckybeng.com. The data controller is the natural or legal person who alone or jointly with others determines the purposes and means of processing personal data.
2) Data Collection When Visiting Our Website
2.1 When you visit our website for informational purposes only, i.e., if you do not register or otherwise provide us with information, we only collect data that your browser transmits to our server (so-called "server log files"). When you visit our website, we collect the following data that is technically necessary for us to display the website:
- Our visited website
- Date and time of access
- Amount of data sent in bytes
- Source/reference from which you accessed the page
- Browser used
- Operating system used
- IP address used (if applicable: in anonymized form)
The processing is carried out in accordance with Art. 6 Para. 1 lit. f GDPR based on our legitimate interest in improving the stability and functionality of our website. There is no further disclosure or use of the data. However, we reserve the right to retrospectively check the server log files if there are concrete indications of illegal use.
2.2 For security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries to the controller), this website uses an SSL or TLS encryption. You can recognize an encrypted connection by the string "https://" and the lock symbol in your browser line.
3) Hosting & Content Delivery Network
ShopifyFor hosting our website and displaying the page content, we use the system of the following provider: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland ("Shopify").
Data is also transferred to: Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada.
All data collected on our website is processed on the provider's servers. We have concluded a data processing agreement with the provider, which ensures the protection of the data of our site visitors and prohibits unauthorized disclosure to third parties.
When transferring data to Canada, an adequate level of data protection is ensured by an adequacy decision of the European Commission.
4) Cookies
To make visiting our website attractive and to enable the use of certain functions, we use cookies, which are small text files that are stored on your end device. Some of these cookies are automatically deleted when you close your browser (so-called "session cookies"), while others remain on your end device for a longer period and enable the storage of page settings (so-called "persistent cookies"). In the latter case, you can find the storage duration in the overview of the cookie settings of your web browser.
If individual cookies used by us also process personal data, the processing is carried out in accordance with Art. 6 Para. 1 lit. b GDPR either for the performance of the contract, in accordance with Art. 6 Para. 1 lit. a GDPR in the case of consent given, or in accordance with Art. 6 Para. 1 lit. f GDPR to safeguard our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the site visit.
You can configure your browser so that you are informed about the setting of cookies and can decide on a case-by-case basis whether to accept them or exclude the acceptance of cookies for certain cases or in general.
Please note that if you do not accept cookies, the functionality of our website may be restricted.
5) Contact
5.1 Judge.me
For review reminders, we use the services of the following provider: Judge.me Ltd., c/o Buckworths, 2nd Floor, 1-3 Worship Street, London, England, EC2A 2AB, United Kingdom.
We only transmit your email address and possibly other customer data to the provider based on your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR so that they can contact you with a review reminder via email.
You can revoke your consent at any time with effect for the future to us or to the provider.
We have concluded a data processing agreement with the provider, ensuring the protection of our site visitors' data and prohibiting unauthorized disclosure to third parties.
When transmitting data to the provider's location, an adequate level of data protection is ensured by an adequacy decision of the European Commission.
5.2 In the context of contacting us (e.g., via contact form or email), personal data is processed exclusively for the purpose of processing and responding to your inquiry and only to the extent necessary for this purpose.
The legal basis for the processing of this data is our legitimate interest in responding to your inquiry in accordance with Art. 6 para. 1 lit. f GDPR. If your contact aims at concluding a contract, the additional legal basis for the processing is Art. 6 para. 1 lit. b GDPR. Your data will be deleted when it can be inferred from the circumstances that the relevant matter has been finally clarified and there are no legal retention obligations to the contrary.
6) Data Processing When Opening a Customer Account
In accordance with Art. 6 para. 1 lit. b GDPR, personal data will continue to be collected and processed to the extent necessary when you provide it to us when opening a customer account. You can find out which data is required for opening an account from the input mask of the corresponding form on our website.
Deletion of your customer account is possible at any time and can be done by sending a message to the above-mentioned address of the controller. After deletion of your customer account, your data will be deleted, provided that all contracts concluded via it have been fully processed, no legal retention periods oppose this, and there is no legitimate interest on our part in further storage.
7) Use of Customer Data for Direct Marketing
7.1 Registration for our Email Newsletter
When you subscribe to our email newsletter, we regularly send you information about our offers. The mandatory information for sending the newsletter is solely your email address. Providing additional data is voluntary and is used to address you personally. For newsletter dispatch, we use the so-called double opt-in procedure, which ensures that you only receive the newsletter after confirming your consent to receive it by clicking on a verification link sent to the email address provided.
By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6 para. 1 lit. a GDPR. In this process, we store your IP address registered by the Internet Service Provider (ISP), as well as the date and time of registration, to be able to trace any potential misuse of your email address at a later point. The data collected during newsletter registration is used strictly for the intended purpose.
You can unsubscribe from the newsletter at any time using the link provided in the newsletter or by sending a corresponding message to the responsible party mentioned above. After unsubscribing, your email address will be promptly deleted from our newsletter distribution list, unless you have expressly consented to further use of your data or we reserve the right to use it for other purposes permitted by law, as explained in this statement.
7.2 Klaviyo
Our email newsletters are sent via the following provider: Klaviyo, 225 Franklin St, Boston, MA 02110, USA.
Based on our legitimate interest in effective and user-friendly newsletter marketing, we share the data you provided during newsletter registration in accordance with Art. 6 para. 1 lit. f GDPR with this provider, so that they can handle the newsletter dispatch on our behalf.
Subject to your explicit consent under Art. 6 para. 1 lit. a GDPR, the provider also conducts a statistical evaluation of newsletter campaigns using web beacons or tracking pixels in the emails sent, which can measure opening rates and specific interactions with the newsletter content. Device information (e.g., time of access, IP address, browser type, and operating system) is also collected and evaluated but not merged with other data sets.
You can revoke your consent to newsletter tracking at any time with effect for the future.
We have concluded a data processing agreement with the provider to protect the data of our website visitors and prohibit disclosure to third parties.
For data transfers to the USA, the provider has joined the EU-US Privacy Shield, which ensures compliance with the European data protection level based on an adequacy decision by the European Commission.
7.3 Email Notifications for Product Availability
For temporarily unavailable items, you can sign up to receive email notifications about product availability. In this process, we send you a one-time email message about the availability of the selected item. The mandatory information for sending this notification is solely your email address. Providing additional data is voluntary and may be used to address you personally. For email dispatch, we use the double opt-in procedure, ensuring that you only receive a notification after confirming your consent by clicking on a verification link sent to the provided email address.
By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6 para. 1 lit. a GDPR. In this process, we store your IP address registered by the Internet Service Provider (ISP), as well as the date and time of registration, to be able to trace any potential misuse of your email address at a later point. The data collected during registration for our email notification service for product availability is used strictly for the intended purpose.
You can unsubscribe from availability notifications at any time by sending a corresponding message to the responsible party mentioned above. After unsubscribing, your email address will be promptly deleted from our distribution list created for this purpose, unless you have expressly consented to further use of your data or we reserve the right to use it for other purposes permitted by law, as explained in this statement.
7.4 Cart Reminders via Email
In case you abandon your purchase with us before completing the order, you have the option to receive a one-time email reminder about the contents of your virtual shopping cart.
The mandatory information for sending this reminder is solely your email address. Providing additional data is voluntary and may be used to address you personally. For email dispatch, we use the double opt-in procedure, ensuring that you only receive a notification after confirming your consent by clicking on a verification link sent to the provided email address.
By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6 para. 1 lit. a GDPR for sending a cart reminder. In this process, we store your IP address registered by the Internet Service Provider (ISP), as well as the date and time of registration, to be able to trace any potential misuse of your email address at a later point. The data collected during registration for our email notification service for product availability is used strictly for the intended purpose.
You can unsubscribe from cart reminders at any time by sending a corresponding message to the responsible party mentioned above. After unsubscribing, your email address will be promptly deleted from our distribution list created for this purpose, unless you have expressly consented to further use of your data or we reserve the right to use it for other purposes permitted by law, as explained in this statement.
8) Data Processing for Order Fulfillment
8.1 To the extent necessary for contract processing for delivery and payment purposes, the personal data collected by us will be disclosed to the contracted shipping company and the contracted financial institution in accordance with Art. 6 para. 1 lit. b GDPR.
If, based on a corresponding contract, we owe you updates for goods with digital elements or for digital products, we process the contact data (name, address, email address) you provided during the order to inform you personally, within the legally prescribed period, about upcoming updates via a suitable communication channel (such as postal or email) in accordance with our legal obligations under Art. 6 para. 1 lit. c GDPR. Your contact data will be strictly used for communications about updates owed by us and will only be processed by us to the extent necessary for the respective information.
To process your order, we also work with the following service provider(s) who support us in whole or in part in executing concluded contracts. Certain personal data will be transmitted to these service providers in accordance with the following information.
8.2 To fulfill our contractual obligations to our customers, we work with external shipping partners. We pass on your name, delivery address, and, if necessary for delivery, your telephone number exclusively for the purpose of delivering the goods to a shipping partner selected by us in accordance with Art. 6 para. 1 lit. b GDPR.
8.3 Use of Payment Service Providers
- Apple Pay
If you choose the payment method "Apple Pay" from Apple Distribution International (Apple), Hollyhill Industrial Estate, Hollyhill, Cork, Ireland, payment processing will be carried out through the "Apple Pay" function of your iOS, watchOS, or macOS-operated device by charging a payment card stored in "Apple Pay." Apple Pay uses security features integrated into the hardware and software of your device to protect your transactions. To authorize a payment, entering a code previously set by you and verifying it using the "Face ID" or "Touch ID" function of your device is required.
For payment processing, your information provided during the order process, along with information about your order, will be transmitted to Apple in encrypted form. Apple then encrypts this data again with a developer-specific key before transmitting it to the payment service provider of the payment card stored in Apple Pay for payment processing. Encryption ensures that only the website through which the purchase was made can access the payment data. After the payment is made, Apple sends your device account number and a transaction-specific, dynamic security code to the originating website to confirm the payment success.
If personal data is processed during the described transmissions, the processing is carried out solely for the purpose of payment processing in accordance with Art. 6 para. 1 lit. b GDPR.
Apple retains anonymized transaction data, including the approximate purchase amount, date, and time, as well as whether the transaction was successfully completed. Anonymization completely excludes personal reference. Apple uses the anonymized data to improve "Apple Pay" and other Apple products and services.
If you use Apple Pay on your iPhone or Apple Watch to complete a purchase made through Safari on your Mac, the Mac and the authorization device communicate via an encrypted channel on Apple servers. Apple does not process or store any of this information in a format that can identify you. You can disable the option to use Apple Pay on your Mac in the settings of your iPhone. Go to "Wallet & Apple Pay," and disable "Allow payments on Mac."
For further information on data protection with Apple Pay, please visit the following website: https://support.apple.com/de-de/HT203027
- Google Pay
If you choose the payment method "Google Pay" from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), payment processing will be carried out through the "Google Pay" application of your mobile device with at least Android 4.4 ("KitKat") and NFC capability by charging a payment card stored in Google Pay or a payment system verified there (e.g., PayPal). For approving a payment via Google Pay of more than €25, unlocking your mobile device beforehand using the respective verification method (such as facial recognition, password, fingerprint, or pattern) is required.
For payment processing, your information provided during the order process, along with information about your order, will be transmitted to Google. Google then transmits your payment information stored in Google Pay in the form of a unique transaction number to the originating website to verify a completed payment. This transaction number does not contain any information about the real payment data of your payment method stored in Google Pay but is created and transmitted as a single valid numerical token. Google acts solely as an intermediary for processing transactions via Google Pay. The transaction is exclusively carried out between the user and the originating website by charging the payment method stored in Google Pay.
If personal data is processed during the described transmissions, the processing is carried out solely for the purpose of payment processing in accordance with Art. 6 para. 1 lit. b GDPR.
Google reserves the right to collect, store, and evaluate certain transaction-specific information for every transaction made via Google Pay. This includes the date, time, and amount of the transaction, merchant location and description, a description of the purchased goods or services provided by the merchant, photos attached to the transaction, the name and email address of the seller and buyer or sender and recipient, the payment method used, your description of the reason for the transaction, and, if applicable, the offer associated with the transaction.
According to Google, this processing is carried out solely in accordance with Art. 6 para. 1 lit. f GDPR based on the legitimate interest in proper accounting, verification of transaction data, and optimization and maintenance of the Google Pay service.
Google also reserves the right to merge the processed transaction data with other information collected and stored by Google when using other Google services.
The terms of use of Google Pay can be found here:
https://payments.google.com/payments/apis-secure/u/0/get_legal_document?ldo=0&ldt=googlepaytos&ldl=de
For further information on data protection with Google Pay, please visit the following website:
https://payments.google.com/payments/apis-secure/get_legal_document?ldo=0&ldt=privacynotice&ldl=de
- PayPal
On this website, one or more online payment methods from the following provider are available: PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg.
When selecting a payment method from the provider where you pay in advance, your payment data (including name, address, bank and credit card information, currency, and transaction number) provided during the order process, as well as information about the content of your order, will be passed on to the provider in accordance with Art. 6 para. 1 lit. b GDPR. In this case, your data will only be passed on for the purpose of processing the payment with the provider and only to the extent necessary for this purpose.
When selecting a payment method where we pay in advance, you will also be asked to provide certain personal data (first and last name, street, house number, postal code, city, date of birth, email address, telephone number, possibly data for an alternative payment method) during the order process.
To maintain our legitimate interest in determining your creditworthiness in such cases,
we will forward this data to the provider for the purpose of a credit check in accordance with Art. 6 para. 1 lit. f GDPR. The provider checks based on the personal data you provided, as well as other data (such as shopping cart, invoice amount, order history, payment experiences), whether the selected payment option can be granted with regard to payment and/or default risks.
The credit report may contain probability values (so-called score values). If score values are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical method. Address data, among other things, is included in the calculation of the score values.
You can object to this processing of your data at any time by sending a message to us or to the provider. However, the provider may still be entitled to process your personal data if this is necessary for the contractual processing of payments.
9) Web Analytics Services
Google Tag Manager
This website uses "Google Tag Manager," a service provided by the following provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter referred to as "Google").
Google Tag Manager provides a technical foundation for bundling various web applications, including tracking and analytics services, and calibrating, controlling, and conditionalizing them through a unified user interface. Google Tag Manager itself does not store any information on user devices or read such information. The service also does not perform independent data analyses. However, when a page is loaded, Google Tag Manager transmits your IP address to Google and may store it there. Transmission to servers of Google LLC. in the USA is also possible.
This processing only occurs if you have given us your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR. Without this consent, the use of Google Tag Manager during your visit to the site will be omitted. You can revoke your consent at any time with effect for the future. To exercise your revocation, please deactivate this service in the "Cookie Consent Tool" provided on the website.
We have entered into a data processing agreement with the provider, ensuring the protection of data of our website visitors and prohibiting unauthorized disclosure to third parties.
For data transfers to the USA, the provider has joined the EU-US Privacy Shield Framework, which ensures compliance with the European level of data protection based on an adequacy decision by the European Commission.
10) Site Functionalities
10.1 Vimeo
This website uses plugins for displaying and playing videos from the following provider: Vimeo, LLC, 555 West 18th Street, New York, New York 10011, USA.
When you visit a page of our website that contains such a plugin, your browser establishes a direct connection to the provider's servers to load the plugin. Certain information, including your IP address, is transmitted to the provider.
If playback of embedded videos is started via the plugin, the provider also uses cookies to collect information about user behavior, create playback statistics, and prevent abusive behavior.
If you are logged into a user account with the provider during your visit to the site, your data will be directly associated with your account when you click on a video. If you do not wish this association with your account, you must log out before clicking the playback button.
All the above-mentioned processing, especially the setting of cookies for reading information on the device used, only occurs if you have given us your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time with effect for the future by deactivating this service via the "Cookie Consent Tool" provided on the website.
For data transfers to the USA, the provider relies on Standard Contractual Clauses of the European Commission, which are intended to ensure compliance with the European level of data protection.
10.2 Youtube
This website uses plugins for displaying and playing videos from the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland.
Data may also be transmitted to: Google LLC., USA.
When you visit a page of our website that contains such a plugin, your browser establishes a direct connection to the provider's servers to load the plugin. Certain information, including your IP address, is transmitted to the provider.
If playback of embedded videos is started via the plugin, the provider also uses cookies to collect information about user behavior, create playback statistics, and prevent abusive behavior.
If you are logged into a user account with the provider during your visit to the site, your data will be directly associated with your account when you click on a video. If you do not wish this association with your account, you must log out before clicking the playback button.
All the above-mentioned processing, especially the setting of cookies for reading information on the device used, only occurs if you have given us your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time with effect for the future by deactivating this service via the "Cookie Consent Tool" provided on the website.
For data transfers to the USA, the provider has joined the EU-US Privacy Shield Framework, which ensures compliance with the European level of data protection based on an adequacy decision by the European Commission.
10.3 Google Maps API
To enable real-time validation of certain inputs in the address form of the order process of our webshop, we use the services of the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland.
Data may also be transmitted to: Google LLC., USA.
The provider validates the entered address, verifies the spelling, and adds any missing data if necessary. If the address is not clear, correct alternative suggestions are displayed. For this purpose, the address data you entered is transmitted to the provider, stored, and evaluated there.
This processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR based on our legitimate interest in the correct collection of customer address data for the conscientious fulfillment of our contractual delivery obligations and to prevent contract performance problems.
The provider processes the data separately and does not merge it with other data sets, deleting it once its status or correctness has been confirmed, but no later than 30 days.
For data transfers to the USA, the provider relies on Standard Contractual Clauses of the European Commission, which are intended to ensure compliance with the European level of data protection.
10.4 Google Forms
For conducting surveys or online forms, we use the services of the following provider: Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland.
In addition to transmitting data to the above provider location, data may also be transmitted to: Google LLC, USA.
The provider enables us to create and evaluate
surveys and online forms. In addition to the respective personal data you enter into the forms, information about your operating system, browser, date and time of your visit, referrer URL, and your IP address are collected, transmitted to the provider, and stored on the provider's servers.
The storage of the information you enter into the forms is password-protected to ensure that third-party access is excluded and that only we can evaluate the data for the purpose specified in the form.
When processing personal data required to fulfill a contract with you (this also applies to processing operations required to carry out pre-contractual measures), Art. 6 para. 1 lit. b GDPR serves as the legal basis. If you have given us consent to process your data, the processing is based on Art. 6 para. 1 lit. a GDPR. Consent given can be revoked at any time with effect for the future.
We have concluded a data processing agreement with the provider, ensuring the protection of data of our website visitors and prohibiting unauthorized disclosure to third parties.
For data transfers to the USA, the provider relies on Standard Contractual Clauses of the European Commission, which are intended to ensure compliance with the European level of data protection.
11) Tools and Miscellaneous
11.1 Lexoffice
For handling accounting tasks, we use the cloud-based accounting software service provided by the following provider: Haufe-Lexware GmbH & Co. KG, Munzinger Straße 9, 79111 Freiburg, Germany.
The provider processes incoming and outgoing invoices as well as, if applicable, the bank transactions of our company to automatically capture invoices, match them to transactions, and generate financial accounting in a partially automated process.
If personal data is processed in this context, the processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR based on our legitimate interest in efficiently organizing and documenting our business transactions.
11.2 Cookie Consent Tool
This website uses a so-called "Cookie Consent Tool" to obtain effective user consents for cookies requiring consent and cookie-based applications. The "Cookie Consent Tool" is displayed to users as an interactive user interface when the page is accessed, allowing users to give consent for specific cookies and/or cookie-based applications by checking boxes. By using the tool, all cookies/services requiring consent are only loaded if the respective user has given consent by checking the boxes. This ensures that such cookies are only set on the respective user's device if consent has been given.
The tool sets technically necessary cookies to store your cookie preferences. Personal user data is generally not processed in this context.
If, in individual cases, personal data (such as the IP address) is nevertheless processed for the purpose of storing, assigning, or logging cookie settings, this is done in accordance with Art. 6 para. 1 lit. f GDPR based on our legitimate interest in legally compliant, user-specific, and user-friendly consent management for cookies and thus in legally compliant design of our website.
Another legal basis for the processing is also Art. 6 para. 1 lit. c GDPR. As data controllers, we are subject to the legal obligation to make the use of technically unnecessary cookies dependent on the respective user's consent.
If necessary, we have concluded a data processing agreement with the provider, ensuring the protection of data of our website visitors and prohibiting unauthorized disclosure to third parties.
Further information about the operator and the settings options of the Cookie Consent Tool can be found directly in the corresponding user interface on our website.
11.3 Judge.me
For the verification and publication of customer reviews, we use the services of the following provider: Judge.me Ltd., c/o Buckworths, 2nd Floor, 1-3 Worship Street, London, England, EC2A 2AB, United Kingdom.
When you submit a review on our website, your first and last name, email address, order date and number, as well as name and international references (GTIN/ISDNF) are collected, transmitted to the provider, and evaluated there to decide on the legitimacy of a customer review for a specific order. These processing activities are carried out in accordance with Art. 6 para. 1 lit. f GDPR based on our legitimate interest in ensuring the authenticity of customer reviews by ensuring transaction-relatedness and preventing review abuse. After the review has been completed and approved, the data is deleted by the provider.
When data is transferred to the provider's location, an adequate level of data protection is ensured by an adequacy decision of the European Commission.
12) Rights of the Data Subject
12.1 The applicable data protection law grants you, as the data subject, the following rights (information and intervention rights) regarding the processing of your personal data, with reference to the legal basis cited for the respective exercise conditions:
Right to information according to Art. 15 GDPR;
Right to rectification according to Art. 16 GDPR;
Right to erasure according to Art. 17 GDPR;
Right to restriction of processing according to Art. 18 GDPR;
Right to notification according to Art. 19 GDPR;
Right to data portability according to Art. 20 GDPR;
Right to withdraw consent granted according to Art. 7 para. 3 GDPR;
Right to lodge a complaint according to Art. 77 GDPR.
12.2 RIGHT TO OBJECT
IF WE PROCESS YOUR PERSONAL DATA IN THE CONTEXT OF A BALANCING OF INTERESTS ON THE BASIS OF OUR PREDOMINANT LEGITIMATE INTEREST, YOU HAVE THE RIGHT TO OBJECT TO THIS PROCESSING AT ANY TIME FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION.
IF YOU MAKE USE OF YOUR RIGHT TO OBJECT, WE WILL CEASE PROCESSING THE AFFECTED DATA. HOWEVER, FURTHER PROCESSING IS RESERVED IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING THAT OVERRIDE YOUR INTERESTS, RIGHTS, AND FREEDOMS, OR IF THE PROCESSING SERVES THE ASSERTION, EXERCISE, OR DEFENSE OF LEGAL CLAIMS.
IF YOUR PERSONAL DATA IS PROCESSED BY US FOR THE PURPOSE OF DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH MARKETING. YOU MAY EXERCISE THE OBJECTION AS DESCRIBED ABOVE.
IF YOU MAKE USE OF YOUR RIGHT TO OBJECT, WE WILL CEASE PROCESSING THE AFFECTED DATA FOR DIRECT MARKETING PURPOSES.
13) Duration of Storage of Personal Data
The duration of the storage of personal data is based on the respective legal basis, the purpose of processing, and, if applicable, additionally on the respective statutory retention period (e.g., commercial and tax retention periods).
When processing personal data based on explicit consent pursuant to Art. 6 para. 1 lit. a GDPR, the data concerned is stored until you revoke your consent.
If there are statutory retention periods for data processed within the scope of contractual or quasi-contractual obligations based on Art. 6 para. 1 lit. b GDPR, this data is routinely deleted after the retention periods have expired, provided it is no longer necessary for contract fulfillment or contract initiation, and/or there is no longer a legitimate interest on our part in continuing to store it.
When processing personal data based on Art. 6 para. 1 lit. f GDPR, this data is stored until you exercise your right to object pursuant to Art. 21 para. 1 GDPR, unless we can demonstrate compelling legitimate grounds for the processing that override your interests, rights, and freedoms, or if the processing serves to assert, exercise, or defend legal claims.
When processing personal data for the purpose of direct marketing based on Art. 6 para. 1 lit. f GDPR, this data is stored until you exercise your right to object pursuant to Art. 21 para. 2 GDPR.
Unless otherwise stated in the specific processing situations described in this statement, stored personal data will be deleted when it is no longer necessary for the purposes for which it was collected or otherwise processed.
