Pre-Order 2025
This year, we're offering new products and many restocks via the pre-order model . This allows us to produce on demand and offer you our proven quality at a fair price right from the pre-order stage.
Pre-order: Produce what is really needed.
Pre-order starts in April
The NATURAL STRETCH SHIRT - 100% cotton
Bouncy Cotton - naturally stretchy
In collaboration with the Natural Laboratory, we have co-developed a completely new material: Bouncy Cotton – a 100% pure cotton fabric that does not contain any synthetic fibers such as elastane and is still stretchy.
Our first product made from this innovative material is a shirt – minimalist in design, functional in everyday life!
PRE-ORDER MAY
The NATURAL WOOLFLEECE JACKET
The fleece classic – available for pre-order soon
Our bestseller: The plastic-free fleece jacket is back again this year—in a variety of colors and, as always, with stretch-free knit cuffs on the sleeves and waist for the perfect finishing touch. Available soon for pre-order.
Pre-order May-June
The JACKET
Our classic reissued
For 2025, we're redesigning the parka, incorporating valuable feedback from our community. The new version will be available for pre-order in time—stay tuned!
Pre-order May-June
The WINTER PARKA
Our winter parka redesigned
We've further optimized the parka, choosing an even heavier outer fabric that makes it even more robust – just like our jacket. The new version will also be available for pre-order.
Pre-Order June
The MERINO TROYER
Available for pre-order in many colors
The Merino Troyer made of 100% mulesing-free Merino wool, made in Germany, offers optimal protection in changeable weather with its robust pearl catching knit and keeps you pleasantly warm even during outdoor activities
Pre-Order June
The MERINO BEANIE
Hat made of 100% merino wool
Our beanie offers optimal comfort and is made in Germany. It is made from mulesing-free merino wool from Latin America and fits perfectly thanks to its one-size-fits-all design.
Thank you for your trust!
Completed pre-order
These products have already been successfully pre-ordered and are now in production.
Some remaining sizes are still available in stock at the regular price in the shop.
Pre-order ended (March)
Perfect for every season
Merino T-shirt made from 100% merino wool
Our first pre-order of the year starts with our absolute bestseller: the Merino T-shirt. Why is it so popular? Quite simply: no itching, no creasing, no frequent washing, no ironing – but maximum comfort and functionality! Now also available in classic black, upon your request.
Pre-order ended (March)
The Lightweight winter jacket
The classic sweater – reimagined with 100% Merino
A truly innovative material made from 100% merino wool, with the classic look of a sweatshirt. The brushed interior creates a feel-good effect on the skin and ensures optimal temperature regulation and moisture transport during any type of activity.
pre-order countdown
Only until Sunday!
Get your Merino collection now at a special price!
To the Merino collectionPre-ordering is worth it
Why PRE-ORDER?
When pre-ordering, we only produce what is really needed. This allows us to reduce our ecological footprint and
work more resource-efficiently.
Become part of the process and experience how your wishes and pre-orders influence our range and the development of the brand, and learn more about how and where your clothes are created.
By pre-ordering, we can produce more in line with demand and thus save costs. This means we can continue to invest a lot of time in product development using high-quality natural materials and produce transparently in Europe.
With the pre-order we can plan longer term, which means we
We can offer you sustainable products at the best possible price. For your trust and patience, we will give you a discount and we will benefit from it both ways.
Compared to short-lived fashion trends and fast fashion, the pre-order system pursues a more conscious consumer behavior and a responsible approach.
Featured collection
Jackets
