Interview with Pattern Maker/Designer Jeffrey Siu
JS: I am Jeffrey Siu, I am a maker and a young designer based in London.
JB: What makes you happy?
JS: Sharing good times and experiences with people, could be a bike ride, a collaboration or a simple lunch at the park in the sun, maybe with a few beers, these are all luxuries these days!
JB: How did you get started with tailoring?
JS: Just before I offend any tailoring experts, I actually know very little about tailoring. I experiment with pattern making and materials I am curious about that started when I went to design school to study sportswear design.
JB: Who are some of your influencers?
JS: Szukalski, the artist in the documentary called “ Struggle ”, the MASH riders in San Francisco and Yohji Yamamoto , obvious but gold. My influencers are also the people who don't believe me, they make me better.
JB: Please tell us a little bit more about our collab cap
JS: Firstly, it is made of the amazing organic cotton fabric JECKYBENG has developed, as it is a natural material and it is shower resistant and light. The collab cap features different textures in black with a pop of the paracords. Constructed in a streamline process, nothing is overcomplicated, after a lot of experiments tweaking the shape and panelling. 
JB: Is there a favorite spot/country and why?
JS: Yes! My favorite spot is Long Ke Beach in Sai Kung, Hong Kong. It is kind of a ritual to hike there and camp overnight whenever I go back. I was born and raised in Hong Kong so that is always my favorite escape from life in the UK and reconnecting with old friends.
JB: What projects are you currently working on?
JS: I am working on a backpack order, developing for collaborations, and generally slowly progressing to sell multiples of the products I made with the “HandMadeGoods” tab.
JB: What do you do for a living?
JS: I am working in the design team of a cycling clothing brand at the moment. I also had worked at some smaller brands' studios turning 2D ideas into 3D, making patterns, sewing.
JB: Where do you see yourself in five years?
JS: On some trails with a backpack in the middle of nowhere or in a design meeting, not really sure but probably will not be in London.
JB: Please tell us something about your home, London
JS: London is expensive like any other major cities, but worthwhile to me, it has a lot to learn from, many things going on all the time, very diverse and colourful, one thing doesn't work, something else would come up.
JB: What does a typical day in the life of Jeffrey Siu look like?
JS: After lockdown, I just sew and make stuff all day pretty much everyday in my cave, hoping to get more hits amongst the misses. Maybe a casual bike ride before or after if I have spare time.
JB: What springs to mind for the following keywords?
Social Media — It's really a love and hate, I would love to avoid it completely but kind of essential these days to promote my work.
Music — Quite like Sharon Jones & the Dap-Kings lately.
Role Model — Daniel Wu , the actor. If you haven't yet, you should check out his new modified S800!
Flow— Live in the moment.
Inspiration— Always be open minded.
Adventure — Hope we can fly again soon. Need to come to Nuremberg for a hike with you guys at some point!
