JECKYBENG LAUNCHES PRE-ORDER ACTION
Time to rethink! The clothing industry literally suffocates in the overproduction of their own clothing, because it produces what might please. Might please? Yes, you read that right - and that's exactly what it's about. JECKYBENG also estimates - admittedly in a very small style, but we want to change that now. This means: The following three new products can now be ordered by pre-order and worn in September - "tell us what you wear this fall"!
The NATURAL WOOL FLEECE
The natural answer to the legendary 80s teddy fleece. Synthetic fleece has long been considered a general-purpose weapon in the outdoor industry. JECKYBENG has rethought this principle and replaced it with natural materials wherever possible. You can find out more about THE NATURAL WOOL FLEECE here
The Ladies' COAT
is our answer to the increasing demand for a female version of The Jacket.
Basically, when developing the women's model, we always wanted to keep the characteristic details of a JECKYBENG jacket in order to make it as timeless as possible. The result is an everyday jacket in a feminine A-model silhouette and batwing sleeves for maximum freedom of movement, which also offers the usual JECKYBENG features. More info here
And this is how it works
You decide to pre-order one of the models and JECKYBENG lets you benefit from the predictability of the productions. You order the jacket now, JECKYBENG produces for you depending on demand. This seems a bit strange at first, because after ordering you can hardly wait to finally be able to wear the piece. But anticipation is known to be the most beautiful joy and being able to make a good contribution makes the piece a new favorite.
For waiting you will be rewarded with a 20% discount. If you want, you can do this directly as a so-called “kickback” to a social project
But why actually pre-order?
Of course, there are no reliable planning figures for fashion, no algorithm that calculates whether a trend will prevail and eventually turn into a serious movement.
And so it is presumed into the blue: The designer estimates which colors, silhouettes and fabrics will conquer the streets, clubs and mountain peaks of the world in the year after next. The sales department estimates which products could fall into the favor of its large customers. The materials manager estimates how much raw material he should reserve for the materials and ingredients that are suspected in advance, and the retailer estimates the buying behavior of his customers, relying on his experience that tells him: "Buy enough black."
And this is how it ends in ever larger overproduction mountains, for whose disposal the burning of resources means the smallest possible cost factor. Let's set a counter trend together and equip the whole thing according to the actual need! This is both more sustainable for the brand, producers and ultimately for all consumers.
Right from the start, JECKYBENG did not focus on seasonal collections, but on timeless products with lasting durability made from environmentally friendly materials.