Could you please introduce yourselves?
Sebastian Burgoll, 33, born and living in Berlin. Photographer and Cinematographer for international advertising campaigns for over 7 years. Richard Fieseler, 41, born in Altena (NRW), based in Berlin. Working as an advertising strategist and conceptioner around the world for 18 years.
How did you came up with Sehnsucht?
We have been friends for 20 years, working internationally in the advertising industry. As we went through our lives, we focused on our careers and looked for ways to use our creativity in our work. But there was a longing and a desire that was stronger than the superficial respect of our environment and the financial stability for our families. We knew there was something more out there, more than spending time in endless meetings thinking about the next revolutionary pizza campaign. So we quit our jobs and went for a long surf trip to Norway, in winter. And we came back with the idea to pool our strengths and expertise, and create something new. A small company run by two people, to develop short, visual stories with campaigning character. Authentic stories told through words and stunning pictures which have the potential to engage people in a different way than through traditional advertising.
We emptied our bank accounts, bought the equipment we needed, spent days and nights on tutorials and founded SEHNSUCHT
Tell us something about your project LANDLOCKED
When we came back from our „life changing trip“ to Norway we knew, that we have to come back one day. The plan: We – as two very ordinary, landlocked surfers – want to go on an adventure road trip to the Arctic Circle in winter. The only remaining European wilderness in Europe. Yes we know, it’s not the first time this type of trip has been done. But we are neither professional surfers nor explorers. We don’t have Red Bull sponsorship and we don’t have a crew supporting us. We want to do a road trip that everyone else can do, but most don’t, because it seems like an impossible dream. And this time we will travel with all of the shooting equipment and knowledge we developed through SEHNSUCHT-Blog. The footage will be used for art exhibitions and picture books and we will direct a movie for several Film festivals in Europe. Small little chapters about the harsh country in winter, stories about its people and of course about surfing, kitesurfing and snowboarding. European Kitesurf Champion Mario Rodwald will join us at Lofoten and we are really happy spending some time with him.
On which projects have you both worked so far?
This is our real first big project and we are quite excited about what will happen. We know, that some things won’t work out as planned, but this is part of a real adventure, isn’t it? We hope having the chance to document all of the fails we will be stuck in.
What do you do for a living?
We both work as freelancer in our old jobs in advertising to get our families through day to day life, but remember the pizza campaigns? We preferably do shared jobs as SEHNSUCHT for smaller brands with a sustainable approach. This work is less time wasting through endless briefings and a lot more creative, which is really important for us.
Is there any favourite spot? And why?
It can be any spot, as long as it is uncrowded and with friendly people in the line up. Surfing means so much more for us than catching every wave on a good day. A nice scenery, some decent waves and a beer at the beach with some friends or people we just met.
Where do you see yourselves in 5 years?
Phew… ! Once we’ve done this trip and the postproduction we might plan a second one which is not to the Arctic Circle, but maybe around it. That would be a slightly bigger project and needs more preparation. If this is done, there is still the Antarctic Circle. And/or the way from the North to the South. If we can engage people to go out of their hamster wheel, explore and „shit in the woods“ that’s pretty much what we would like to achieve. And maybe one day some cool brands come along and we get payed for our adventures.
What’s life like in Berlin as an outdoor enthusiast?
We are quite happy, that we are living at the south eastern outskirts of the melting pot close to one of the biggest lakes of Berlin. But there aren’t many places to escape and enjoy some quietness and untouched nature. Always trying to spend some time with our families somewhere at the Danish North Shore, we focus on helping the environment by changing our lifestyles like reducing the amount of plastic, refurbishing old things, not wasting too much water, teaching our children to respect nature and making them (hopefully) to more caring grown ups. Thats why we are so happy to test some of JECKYBENG’s products through our journey. Thinking about the products we buy, how we use them and where they are coming from should be essential. Doesn’t matter where you are living. You guys should definitely find out more about THE JACKET. And when the desire of escaping the crowded streets and public transport is peaking, we just plan another project.
How does a typical day in the life of Richard and Sebastian looks like?
Depends. Either preparing for a shooting, doing some office stuff, working in our old jobs and trying to be friendly to people. But definitely checking the forecast in the morning with lots of coffee. Whenever the conditions are right, we are off. We have to mention at this point, that we both have great families, who are supporting us in any way making sure, that everything is working, when we are following our passion (Thank you!!)
What springs to mind for the following keywords?
– Social Media: Blessing or curse.
– Music: Still need to make a big playlist for the road trip. Shit.
– Role Model: There is no such role model. Some people did some really great things, but also screwed up other things.
– Flow: Can be everywhere. On a surf board, working in front of a computer, when spending time with family and kids, thinking about new ideas. Always good to have a MOJO.
– Inspiration: Maybe more of it needed for pizza and other advertising campaigns.
-Adventure: Starts, when you get out of your comfort zone.